It caused a bit of kerfuffle a couple of days ago when AMLO was caught on tape, in what was a private, closed meeting with business sectors, stating that unless he wins in 2006, ahora sí a la chingada, loosely and mildly translated perhaps as "then I will get the hell out of here." Unwisely, he first denied to reporters he had said this, until confronted with it on tape, which only made it seem bigger than it really is.
What's the big deal? To Joaquín López-Dóriga, he was merely referring to a family estate in Palenque, Chiapas, actually called "La Chingada," believe it or not.
As Ciro Gómez Leyva noted, more important is the other line that AMLO said:
"I have more experience now than before. I have less vigor, though, because I'm tired."
In short, it truly is this time, or never. No 2018. I see nothing wrong in stating this, quite the contrary.
Who would not be tired after what AMLO has done, visiting every single municipality in the country twice or so, constantly holding meetings, for six years straight?